Good enough isn’t good enough

From sunny South America, I’m Dave Williams and today it’s #TravelTuesday which means I’m here with you today on Scott Kelby’s Photoshop Insider with something for you on travel, photography, Photoshop or life. Today – a little on business in photography! 

I’m currently in Rio de Janeiro where I’m on my never-ending quest for the worlds best coffee, together with Lonely Planet, and I’m hunting the best views the rainforest city has to offer. It’s all over on my social media, you can find me anywhere hiding behind the alias @capturewithdave :)

All the time I can remember shooting I remember the ‘last shot’ has in fact never quite been the last shot. When I shot weddings as part of a tandem outfit with my best mate and business partner Peter Treadway, we often joked that we wanted to take ‘just on last shot’ and we both knew that whenever the other uttered those words we’d have at least another 15 minutes shooting. But why was that? Why were we, on one level, keen to finish but at the same time carrying on with the shoot in search of that ‘one more shot.’

Perhaps it was something relating to confidence. Perhaps we knew there was still a shot there which would stand out above the rest but we didn’t quite have it yet, owing to either our ability or simply to the absence of that shot. Perhaps we already had the shot but had such competitive determination that we simply didn’t want to stop because we were chasing a shot that just wasn’t going to happen. I mean, we certainly had the tenacity to know where to start and, when it wasn’t happening, when to stop. Maybe that was why – maybe when it was happening we wanted it to keep happening. But maybe it was something else altogether. 

Good enough isn’t good enough. 

Maybe we both knew this. Maybe we already had, in our subconscious, the knowledge that good enough wasn’t good enough and in order to stand out we actually had to excel, not just settle. In a crowd it’s the one who has a little something special, the one who sticks their neck out, who is the one that gets noticed. 

Sunrises get noticed

Proper lighting gets noticed

Personality gets noticed

Concentrate on these things and others which will make you get noticed, and don’t settle – good enough isn’t good enough if you really want to go far as a creative.

Much love
Dave

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